HubSpot · Marketing
AI tools integrated across HubSpot's CRM, marketing, sales, and service hubs for content and workflow automation.
Pricing
Free - $3600/month
Trust 87
Marketing
Apollo.io
Sales platform built on a database of 240M+ contacts and 30M+ companies, with enrichment, sequences and a dialer, plus AI research, an AI assistant and agents that build lists, write outreach and book meetings.
What’s good
- Free plan
- Data, outreach and calling in one product
- API access on the free plan
Where it falls down
- Listed per-seat prices assume annual billing
- Organization plan needs at least 3 seats
Features
240M+ contact database
AI research and AI assistant
Agents for prospecting and outreach
Sequences and parallel dialer
Alternatives
Others doing the same job
Visit
Sprout Social · Marketing
AI-enhanced social media management platform with sentiment analysis, content suggestions, and automated responses.
Pricing
$199-399/month
Trust 84
Intuit/Mailchimp · Marketing
AI tools in Mailchimp for email content generation, send time optimization, and audience segmentation.
Pricing
Free - $350/month
Trust 83
Hootsuite · Marketing
AI features in Hootsuite's social media management platform including content generation and best-time posting.
Pricing
$99-249/month
Trust 82
Cost against price
Apollo.io costs $49. What does it cost to run?
We do not know which model Apollo.io runs on, so here is the range. One seat doing the light workload, on the cheapest, middlemost and dearest models in the index.
| If it runs on | Model | Model cost | Left of $49 |
|---|---|---|---|
| Cheapest priced model | Qwen 3.7 Flash | $0.13 | $49 (100%) |
| Middle of the range | Grok 4.5 | $7.68 | $41 (84%) |
| Dearest priced model | GPT-6 Astra | $48 | $1.00 (2%) |
A model, not an audit. This is what the intelligence would cost at that shape of work, not what Apollo.io pays: we do not know its model, its real usage or what it has negotiated, and the figures exclude caching, batching and volume discounts. What the gap is worth is the product, and that is the thing to judge.
Some links on this page are affiliate links, including links that pass through Skimlinks. If you buy through them we may earn a commission, at no extra cost to you. It never affects a tool's placement or score: see our methodology and affiliate disclosure. The link on this page is one of them.