What marketing tools cost to run
13 tools in this category publish a monthly price. The median is $35, from $6.00 to $3,600. What follows is what the model underneath would cost at four shapes of work, and what that leaves for everything the company actually built.
One person using an assistant through a working day.
The median seat, $35, on the light workload
The same seat price, the same work, three model choices. Nothing about the product changed between those rows. That gap is the reason to ask a vendor which model is underneath and whether it can change without telling you.
Every marketing tool that publishes a price
Entry price against the light workload on Gemini 3.1 Pro. Where the price is a range, the figure is the lowest published monthly number.
| Tool | Entry price | Model cost | Left over |
|---|---|---|---|
| Buffer AI | $6.00 | $11 | $-4.56 (-76%) |
| Ocoya | $19 | $11 | $8.44 (44%) |
| Publer AI | $24 | $11 | $13 (56%) |
| AdCreative.ai | $29 | $11 | $18 (64%) |
| Lavender AI | $29 | $11 | $18 (64%) |
| SocialBee AI | $29 | $11 | $18 (64%) |
| Predis.ai | $35 | $11 | $24 (70%) |
| Lately | $49 | $11 | $38 (78%) |
| Hootsuite AI | $99 | $11 | $88 (89%) |
| Pencil | $100 | $11 | $89 (89%) |
| Sprout Social AI | $199 | $11 | $188 (95%) |
| Mailchimp AI | $350 | $11 | $339 (97%) |
| HubSpot AI | $3,600 | $11 | $3,589 (100%) |
A model, not an audit. We do not know which model any of these run on or how much work a seat does, and the figures exclude caching, batching and volume discounts, all of which push a real bill down.