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Marketing

Instantly

Cold email platform with unlimited sending accounts and warmup, a B2B lead database, deliverability tools, a CRM, and AI agents that write emails, research leads and handle replies.

What’s good

  • Unlimited email accounts and warmup on every outreach plan
  • Prices published
  • API available

Where it falls down

  • Outreach and lead credits are priced as separate plans or as bundles
  • The AI Reply Agent comes with the $194/month Scale bundle

Features

Unlimited email accounts and warmup

B2B lead database

AI Reply Agent and Sales Agent

CRM and deliverability tools

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Cost against price

Instantly costs $47. What does it cost to run?

We do not know which model Instantly runs on, so here is the range. One seat doing the light workload, on the cheapest, middlemost and dearest models in the index.

If it runs onModelModel costLeft of $47
Cheapest priced modelQwen 3.7 Flash$0.13$47 (100%)
Middle of the rangeGrok 4.5$7.68$39 (84%)
Dearest priced modelGPT-6 Astra$48$-1.00 (-2%)

A model, not an audit. This is what the intelligence would cost at that shape of work, not what Instantly pays: we do not know its model, its real usage or what it has negotiated, and the figures exclude caching, batching and volume discounts. What the gap is worth is the product, and that is the thing to judge.

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